The Language of Advertisements (Anupama Varma)

Language of Advertising is a vocational course for S5 BCE. It offers a comprehensive look at some of the core fundamentals of advertising -- from its evolution to present status. It also introduces the different types and media of advertising.
The following are the expected outcomes of this course

CO 1. Recall fundamental ideas and persons related to advertising

CO 2.  Explain and define concepts related to features of advertising

CO 3. Understand the different types/media of advertisements

CO 4. Analyse advertisements critically to identify bias/gaps

CO 5. Identify basic characteristics/functions in advertisements

CO 6. Demonstrate an awareness of the evolution of advertising, both Indian and international

CO 7. Demonstrate an understanding of the language used for advertising